DIGITAL LOTUS COMPANY
With us, brands who do good, do better!

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Media Marketing Agency in Ireland with a specialty in the Event Industry, E-commerce and branding. Tailored Advertising & Meaningful Digital Marketing Campaigns.  

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Branding | Professional Video & Film Production | Photography | Social Media | Strategy & Marketing | Event Coverage | SEO | Websites 

We specialize in creating strategies for social media, corporate identity, rebranding, high-quality website design & online stores.

What makes us stand out?

Professionalism! Flexibility! Price!

Digital Lotus helps companies in Poland and Ireland to sell services and products, effectively using online  marketing. Thanks to a well-thought-out advertising campaigns and careful selection of the target group of the advertisement, we will reach the people most interested in it with the message. The activities we propose are a unique offer on the market. We provide a wide range of e-marketing services: Remarketing (achieve your goals by displaying ads to people who have visited your website), presence on the Facebook social network, advertising campaigns on Facebook (Facebook Ads), Content Marketing, i.e. content marketing (original thematic articles , infographics or videos are a great way to draw attention to your brand), Buzz marketing (generating buzz around a product or brand). Thanks to constant contact and cyclical reporting, the client has control over the progress of work and the final shape of the ordered materials.

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REMARKETING - WHY IS IT WORTH?

• get your prospects back

• fulfill your goals, presenting adds to people, who previously visited your website

• achieve your goals by showing ads to people who visited your site

• reach customers who are ready to buy

Remarketing reaches people who have already shown interest in the website - it encourages them to come back and do what you want, such as making phone calls or buying a product. This is the most effective way to convince undecided users. Low costs of acquiring traffic make remarketing an essential element of any campaign.

With over 2 million popular and specialized websites participating in the program, remarketing is also a good way to promote your brand, specific products or discounts.

Clear and legible advertising creations will attract the attention of potential customers and make them interested in the company's offer.

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How are we doing it?

• STEP 1 – we develop a concept and set a goal

• STEP 2 – we create a project and build a landing page

• STEP 3 – we start the advertising campaign and measure its success

• STEP 4 – we optimize and report

SOCIAL MEDIA

We offer

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• increasing awareness of your brand / product / service,

• we propose a new brand image:

Presence on the Facebook

Building a community around the company's fan page is today one of the most effective ways to promote it and create a loyal group of customers,

Facebook advertising campaigns (Facebook Ads)

Thanks to a well-thought-out advertising creation and careful selection of the target group of the advertisement, we will reach the people who are most interested in the product with the message. Nowadays, thanks to dialogue, brands gain the sympathy and loyalty of customers. A customer who feels like the brand is interested in them will not only not go to the competition, but most of all - will tell his friends about the products or services it provides, and even more - to a wide group of Internet users! Research shows that a recommendation, even a virtual one, is worth more than another ad. Hearing from a friend, a person similar to us, and not from a TV, radio or poster, is more credible!

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CONTENT MARKETING

Why is it worth it?

• increasing brand awareness

• a better positioning on search engines

• building relationships with potential customers

What is Content Marketing?

Nowadays, just having a website is not enough to attract the attention of recipients and stand out from the competition. The latest, more and more complex search engine algorithms promote unique and attractive content. A new type of advertising is gaining in importance - Content Marketing. Original thematic articles, infographics or video materials are a great way to attract attention to your brand.

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Why is Content Marketing effective?

The goal of Content Marketing is to attract new customers and retain the existing audience by creating and sharing high-quality content that will be useful and attractive to them. This type of marketing is based on building long-term relationships with the recipient through interaction and commitment of both parties. Providing valuable content is conducive to creating the image of an expert in your industry, which in turn translates into credibility among recipients and an increase in the prestige of the brand.

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Benefits

Promotion through Content Marketing allows the company not only to present itself as a professional who knows the answer to a specific problem, but also as a brand that understands the needs of its customers. The benefits of content marketing are also:

• INCREASING BRAND AWARENESS

• A BETTER POSITIONING ON SEARCH ENGINES 

• BUILDING LONG-TERM RELATIONSHIP WITH RECIPIENTS THROUGH INTERACTIONS ONLINE

What distinguishes our offer?

The Content Marketing activities we propose are a unique offer on the market. We provide a wide range of content marketing services: high-quality text, graphic and multimedia content, incl. unique texts and thematic articles, business cards and social profiles, as well as dedicated graphics, websites and video materials. Thanks to constant contact and cyclical reporting, the client has control over the progress of work and the final shape of the ordered materials.

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BUZZ MARKETING

Buzz marketing is a long-term activity with very high effectiveness. Activities in this field consist in generating buzz around the product or brand. Information and messages about the product / brand will appear in all key places, i.e. where the potential target group is. Buzz marketing allows you to constantly view the content appearing on the Internet and react immediately. Each message is a starting point for a conversation with users, during which marketing messages are discreetly signaled together with the client.

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Benefits

• increased recognition of brand / company online

• increased interest in company, brand or product

• assistance in making the purchase decision by the customer

• improving the company's image

We offer

• Image-building activities - Strengthening the already existing positive opinions, neutralizing negative opinions, initiating new topics to implement the marketing message about the customer's product / service

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• Information and promotion activities - Linking to the content, pages, etc. indicated by the customer

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